Vatsal Asher is recognized in the industry as a customer experience expert having over two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence globally. By emphasizing on global best practices for marketing services providers and marketers, his works carry forward DMAi’s vision of establishing industry standards. He is credited to have brought disruptive ideas to life during his early days in retail including the "Weekday Branding", an industry standard for grocery retail in India now during his stint at SpencersRPG group & Reliance Retail. He is also credited to have conceptualized and be responsible for the marketing launch of the largest number of Telecom Stores on a single day entering a World Book Record at Tata Teleservices. He is currently Director & CEO, DMAi also the founder for the DMAasia & DMAmena chapters. Building the DMA’s global presence and bringing the worldwide B2B marketing community together has been an important element of his mission