An experienced business leader with expertise in advising brands on how to leverage most from media, entertainment and digital businesses, investments. Pranay has over 20 years of diversified media and technology experience across marquee organizations like Starcom Mediavest Group, StarTV Interactive, Times of India and ZeeTV. He has more than 16 years of handling full P&L responsibility and is a passionate in creating bridges and harmony between specializations like Profitability. Marketing, Sales, Strategy, Human Resources, Cash Flows, Technology, Share Holder Wealth & Equity Valuation - and making them work! Pranay is passionate about IP Creation and Co Creation and have helped many brands and Content owners in monetizing their IP, bringing IP to life. He Set up the Digital & Entertainment businesses for Starcom Mediavest Group in India. Pranay also founded and ran (6 years) these two divisions for Starcom and at peak they were the two most profitable brands for the company in India. He has marketed and managed media for over 150 films. He has advised and managed media for entertainment giants like Sony Pictures, Disney, Beuna Vista, Columbia Tristar in Hollywood Studios and been keenly involved in big Bollywood like Krrish, Lageraho Munnabhai, Dhoom 2, Virrudh, amongst others. Pranay is a digital evangelist from 1998 and also was one of the 10 founding members of Internet and Online Association (IAMAI) in India in 2004.