Meet the smart, sassy and suave Jashoda Madhavji. All of 32 years, she has slowly and steadily climbed the ladder of success and is popularly known as the Ari Gold of the music PR business. A lifestyle PR veteran,a Hollywood publicist and a budding entrepreneur with expertise spanning across a decade, Jashoda Madhavji is a name to reckon with in the Indian lifestyle PR and entertainment media industry. You name a global or a homegrown brand, company or artist in the lifestyle and entertainment domain, chances are Jashoda has worked on the mandate to establish its credibility in India in some form or other. From movies to music, retail to hospitality, luxury to fashion, theatre to sports – in a short span of time, Jashoda, in her early thirties, has dubbed in it all. Jashoda is what we call the glamorous PR diva with a degree in literature, economics and politics and a Trinity certification in dramatics. And like a true diva, she understands what her clients seek and knows how to deliver them with élan! One of India's most powerful celebrity publicists and image consultants in India as well as a young entrepreneur who has successfully founded a boutique PR outfit in India called Dream N Hustle.