Dheeraj leads the strategic planning function for Leo Burnett in South Asia. He has worked in advertising for over 17 years across McCann Erickson, Euro RSCG, Bates, Grey and now Leo Burnett. Dheeraj is the author of a highly acclaimed book 'Consumer India – Inside the Indian Mind and Wallet', published globally by John Wiley & Sons. He has also authored a chapter in the second edition of 'Shopper Marketing' published by Kogan Page, USA and another chapter in 'The Luxury Market in India: Maharajas to Masses' published by Palgrave Macmillan. His paper 'The Changing Mindset of a Billion Minds' has reference in Frommer's Guide to India.
Dheeraj is a three times winner of the prestigious Atticus Awards. He has won several effectiveness awards, including the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. He has won at EFFIES in India last five years and at APAC EFFIES last two years in a row. Dheeraj was amongst the top 40 advertising and marketing professionals in Asia Pacific in CampaignAsia's top 40 under 40 list for 2014.
His specialties are Brand provocation, Consumer engagement, Indian consumer, Youth marketing, Small town India, Cultural change, Shopper marketing, Brand extensions, New brand launch, Business opportunity mapping.