Shelly Singh, is an adept media & marketing professional with two decades of contributions in the print media at Hindustan Times, Indian Express, Reliance Retail and in the performance marketing space. She is amongst the early champions of responsible data driven marketing & advertising in India and is also founder to the DMAasia & DMAmena chapters. Her experience in international markets has been at the fore for the Association for Data Driven Marketing & Advertising to take giant strides with global DMA’s inking significant cooperation agreements that have been beneficial to the Indian businesses at large. In 2015 she had been appointed as an official International ECHOTM Envoy. As a passionate marketer, she helps incubate marketing and media intellectual properties by harnessing ideas that set new paradigms and create value for its fraternity through her company Thursday Premiere.